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eCommerce Strategy

Myer

Senior eCommerce Specialist · Jul 2021 – May 2024

Led eCommerce strategy and operations for women's fashion and homewares at Australia's largest department store. Drove 7% year-on-year category growth through A/B testing, platform rollouts, and data-led merchandising. Delivered a 22% CVR improvement via FredHopper.

22% CVR improvement 7% YoY growth A/B testing FredHopper rollout
Shopify & Email

GspitBBQ

Grem Digital Client

Shopify website updates timed to a Black Friday trade campaign, alongside custom email design and bespoke Shopify sections built around the brand's specific needs. End-to-end execution from brief to launch.

Black Friday campaign Email design Custom Shopify sections

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