Work across Shopify development, email marketing, eCommerce strategy, and brand — from global retailers to Australian startups. This is Grem Digital's D2C and retail vertical.
Marketing Associate · Jul 2024 – Jul 2025
Built and owned Australia's integrated marketing calendar across email, eCommerce, and owned channels. Worked directly with global engineering, product, and data teams to ship campaigns and technical improvements that consistently moved the needle on revenue and retention.
Read the full story →Grem Digital Client · 2026
Custom Shopify OS 2.0 theme built from scratch for a pre-launch Australian baby and kids brand, followed by a full technical SEO audit that identified critical indexing issues preventing the site from appearing in Google.
Read the full story →Senior eCommerce Specialist · Jul 2021 – May 2024
Led eCommerce strategy and operations for women's fashion and homewares at Australia's largest department store. Drove 7% year-on-year category growth through A/B testing, platform rollouts, and data-led merchandising. Delivered a 22% CVR improvement via FredHopper.
Grem Digital Client
Shopify website updates timed to a Black Friday trade campaign, alongside custom email design and bespoke Shopify sections built around the brand's specific needs. End-to-end execution from brief to launch.
Whether it's a Shopify build, email programme, or marketing stack problem — let's talk about what's possible.
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