ParentHax — Shopify Build

The Brief

A brand ready to launch, with a site that wasn't.

ParentHax is an Australian baby and kids brand — quick-win parenting solutions across bath time, potty training, sleep, and sick days. The founders had the product and the brand voice. What they needed was a Shopify store that matched it, and an answer to why they couldn't be found in Google.

The brief was to build the theme entirely to brand guidelines — every section purpose-built, no off-the-shelf theme as a starting point, and everything configurable through the native Shopify editor so the founders could manage it themselves from day one.

Brand Guidelines

Every pixel built to match the brand.

ParentHax had a clear identity before the site existed — warm, practical, slightly witty, with a visual language built around bright colour, playful illustration, and a tagline that said exactly what the brand was for: "Quick Win Solutions Designed to Help Manage the Chaos."

The brief was to build a Shopify store that felt like that brand from the first scroll — not a generic theme with the logo swapped in. That meant understanding the brand and incorporating the typography, palette, layout, and tone into every section of the theme, so the site and the brand were inseparable.

#4DC6E5
Sky Blue

#FFD336
Sunshine

#F4879A
Blush

#231F20
Ink

Typography was built around Palmer Lake Print — a hand-drawn display font that carries the playful, approachable energy of the brand — paired with Josefin Sans for body copy to keep everything readable and clean. Both were embedded as custom theme assets, not pulled from Google Fonts, to ensure consistent rendering across all devices.

The Build

Shopify OS 2.0 theme, built with love.

The theme was built to OS 2.0 spec — fully section-based, editor-friendly, and designed entirely around the ParentHax brand guidelines without relying on any paid theme as a starting point. Every section was purpose-built to carry the brand's visual identity while remaining easy for the founders to manage and update themselves.

Hero section

Background image with cloud overlay, brand character, editable tagline and trust badge. Built to establish the warm, playful tone immediately.

Product categories

4-card category grid: Bath Time, Toilet Training, Sick Days, Sleep Support — fully configurable through the Shopify editor.

B2B lead capture

Trade form for wholesale and stockist enquiries, integrated with Shopify's native contact system and Mailchimp for list capture — on free trial without needing a paid plan.

About section

Founder story block with dual image pickers, editable quote, and CTA — designed to humanise the brand and build trust pre-purchase.

Brand logos strip

8-logo social proof block with greyscale-to-colour hover effect — a credibility signal for a brand still building its retail footprint.

Instagram feed

Configurable as manual blocks or auto-fetched via Instagram API token — flexible depending on whether the brand wants editorial control or automation.

A custom Figma plugin was also built to apply the brand's typography and colours directly inside the design tool — speeding up mockup and content work for the client's team.

What Was Delivered

A complete, launch-ready Shopify build.

Shopify OS 2.0 Theme

Full custom theme, upload-ready zip, all sections configurable through the native editor. No paid theme dependencies.

Analytics Setup

GA4 installed and configured so the founders had visibility on traffic, user behaviour, and conversion from the moment the site went live.

Tools & Platforms

The stack.

Shopify OS 2.0 Liquid Figma Custom Figma plugin GA4 Mailchimp Alpine.js