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Local SEO & Google Maps

Customers are searching for your trade right now.
The question is whether they're finding you or your competitor.

Local SEO gets your business into Google Maps and the top of local search results — so the people in your area who need a tradie call you first.

Most tradies are invisible on Google — and don't know it

When someone needs a plumber, electrician, or builder, they don't ask around anymore — they go straight to Google. The businesses that show up in the Maps 3-pack get the call. The ones that don't, don't.

The problem is that most trade businesses either have no Google Business Profile, an unoptimised one, or a website that Google doesn't know how to rank. They're not getting the calls, so they assume people aren't searching — when in reality, those searches are going to their competitors every single day.

Local SEO fixes that. It's not magic — it's methodical work that builds your visibility in exactly the right places, for exactly the right searches, in the suburbs you actually service.

Everything that moves the needle for local search

No fluff, no retainer padding. Just the work that actually gets trade businesses ranking.

Google Business Profile Optimisation

Your GBP is the single most important local SEO asset you have. We build it out properly — categories, services, service areas, photos, description, Q&A — so Google understands exactly what you do and where.

Local Citation Building

Consistent name, address, and phone number across directories (Yellow Pages, True Local, Hipages, etc.) signals to Google that you're a real, established business. We audit and fix inconsistencies and build new citations where they matter.

Review Strategy

Google reviews are a direct ranking factor and the #1 trust signal for trade customers. We set you up with a simple system to consistently collect reviews from happy customers — without it feeling awkward.

On-Page Local SEO

Your website pages need to tell Google what you do, where you do it, and for whom. We optimise your existing pages and, where needed, create suburb-level service pages to capture searches across your whole service area.

What good local SEO looks like in practice

Your business appears in the Google Maps 3-pack for your key services and suburbs

You're ranking for "trade + suburb" searches across your entire service area

A steady stream of Google reviews builds trust and improves your ranking over time

You can see exactly where your traffic and calls are coming from

Built for the specific way each trade gets found

Local SEO strategy varies by trade — emergency searches work differently to planned project searches. We understand the difference.

Find out where you stand on Google

Tell me about your business and your service area. I'll take a look and come back to you within one business day.

Enquiry received.

I'll come back to you within one business day.

No lock-in. No jargon. Just straight answers about what's possible.